Left to Right - Onyinyechi Nwosu, Brand Manager, Molped, Sanitary Pad Category, Hayat Kimya; Chidinma Ekile and Dr. Doyin Olaosebikan a...
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Left to Right - Onyinyechi Nwosu, Brand Manager, Molped, Sanitary Pad Category, Hayat Kimya; Chidinma Ekile and Dr. Doyin Olaosebikan at the MO GIRLS HANG OUT in Lagos.
Molped Brand Ambassador, Chidinma Ekile headlined the activities marking the 2019 World Friendship Day came on Saturday with the launching of ‘Mo Girls’, a party of 40 beautiful girls, by MOLPED Sanitary Pads, the flagship brand from Hayat Kimya Nigeria Limited.
The 28 year old Ekile popularly known by her
stage name Chidinma, is a Nigerian singer
and songwriter, who in 2010, rose to stardom after winning the third season
of Project Fame West Africa
Following the release of the
music video for her "Emi Ni Baller" single, she became the first
female musician to peak at number one on the MTV Base Official Naija
Top 10 chart in 2011.
The ‘Mo Girls’ Hangout which took
place inside the cozy ambience of the Tea Room in Lekki- Lagos also had in
attendance, Health Care Specialists who addressed the ‘girls’ on key issues
about life and living.
The idea is to have a group of girls
who will have each other’s backs and basically driving the ideals of
friendship.
Also speaking at the occasion, a general
health specialist, Dr Doyin Olaosibikan highlighted the health benefits of the
sanitary pads mostly especially in the area of absorbing flow during lady
period no matter how heavy it is.
According to her, since the MOLPED pad is made
with hundred percent cotton, it is breathable which allow air to circulate to
the affected areas there by preventing bacteria from being harmful to the
users.
Recently, Molped started its digital
pages across the social media to reinforce its unique selling points as well as
its brand personality. The brand personality is coiled around ‘Best Friends’
and aimed at growing a community of ladies online called Mo’girls who will drive the best
friend narrative.
The MOLPED, according to Onyinyechi Nwosu, Molped’s Brand Manager (Sanitary Pad Category)
offers every lady the solution to irritation and roughness, because the range is
produced with Nylon free materials and has a breathable back sheet, thus
eliminating the burning sensation while in use and additionally providing
comforting cottony feel.
According to her, companion and
friendship are the two key words that best describe MOLPED with its audience
which are lady’s as all the attributes of a true friend is personified by the brand
In her words: “the launch of this hangout
today is the focal point and the beginning for the brand and the lady’s to
synergies to form that much needed bond which is friendship and companion which
is the connecting point.”
MOLPED Sanitary Pads was launched into
the Nigerian market in April 2019, changing the narrative of the feminine care
category in Nigeria.
Since then, it has enjoyed growing
presence in Traditional & Modern Trade channels. To further hasten this,
the brand deployed a team of all girls “MOLPED Auxiliary squad” aimed at
educating retailers on brands USP while leaving samples behind for the
retailers to share the shoppers.
The World Friendship day is a day to
celebrate the beautiful bond of friendship that not necessarily be connected by
blood, but is so precious.
The first World Friendship
Day was proposed for 30 July 1958 by the World Friendship Crusade, an
international civil organization that campaigns to foster a culture of peace
through friendship In 2011, the 30th July was declared as the International Day
of Friendship by the General Assembly of United Nations.
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